Right when you enter, you are welcomed by Brown, Cony and Friends on the left side of the store.
Inside the store you will find a lot of plushies and toys of the Line characters and it was really hard to resist not to buy anything as they are soooo cute! But I managed to stop myself because I really had no need to buy any more plushies or toys to bring home. (ノ＞▽＜。)ノ
I really like this section of the store with the big plushie dolls and really cute animation pictures on the wall that lead down to the basement level.